Elavon Fruitbowl

Our team Definition were asked by Elavon to create a simple video explaining the importance of corporate Tone of Voice. Working closely together with the language team, we developed a simple, witty explainer to show how important it is to develop clear messaging for the consumer. We illustrated this with a metaphor almost anyone can relate to: a fruitbowl.

We kept the design style minimal simple, focusing on slick movement and clear visuals.